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The Founding Pillars of Kedgeree Design
FROM THE Founder
Creation is an exciting time. It’s a whirlwind of ideas, excitement, and the promise of new beginnings. But often, the product of such excitement whittles away without the backbone of ideals. The creation of Kedgeree is centred around the principle of always being true to our three ideals- Ind-Brit, Sustainable, and Artisanal.
Everything from Swagata and I’s personality, the language we use, to our sense of style, is a dynamic mixture of all the places we’ve lived in. We’re always surprised with the ease with which cultural aesthetics constantly borrow and lend to one another, but more so are struck by how beautifully one culture works to compliment another. India, my first home, and England, my current home, stand as beautiful examples of this fact.
FROM THE CO-FOUNDER
Kedgeree is a diary that constantly rethinks and celebrates how Indian and British cultures complement each other. All of our designs perpetuate a strong sense of Indian motifs while talking to a specific British sensibility.
In introducing our brand to the internet, we’d like to explain what each of these ideals means to us, but more so what you can look forward to is our first line of products - yoga mats.